Experience

With over 26 years of professional experience, Thulasidharan Praveen has built and led revenue growth, enterprise sales, government engagements, and market expansion initiatives across the Middle East, Africa (MEA), and Asia-Pacific (APAC) regions. His career spans leadership roles across technology, telecom, digital infrastructure, cloud, and enterprise solution environments, working closely with founders, CXOs, government stakeholders, and multinational leadership teams.

Throughout his career, Praveen has consistently operated at the intersection of strategy, execution, and leadership, helping organizations navigate complex growth challenges, long sales cycles, multi-stakeholder environments, and new market entry risks. His experience is particularly strong in environments where decisions are high-impact, deal sizes are significant, and success depends on judgment, credibility, and long-term relationship building rather than transactional selling.

Enterprise Sales & Revenue Leadership

A core strength of Praveen’s experience lies in enterprise and strategic sales leadership. He has led large, geographically distributed sales teams and managed complex enterprise accounts involving global customers, regional system integrators, and government entities. His work has included ownership of regional P&L, forecasting and pipeline governance, pricing strategy, and deal structuring for high-value, long-cycle engagements.

Praveen has successfully designed and executed go-to-market strategies that enabled organizations to move from early market presence to sustained and predictable revenue growth. This includes defining target segments, identifying ideal customer profiles, structuring account management models, and aligning sales, technical, and delivery teams around common revenue objectives. His approach emphasizes disciplined execution, clear accountability, and leadership alignment.

Rather than focusing on volume-driven sales, his experience centers on value-based selling, where understanding customer priorities, risk considerations, and long-term objectives is critical. This has enabled him to support organizations in closing multi-million-dollar enterprise and government contracts while maintaining strong customer trust and long-term relationships.

Government & B2G Engagements

Praveen has extensive experience working with government entities and public-sector organizations, particularly in the areas of technology, digital transformation, telecom infrastructure, and large-scale enterprise systems. He has been involved in navigating complex government procurement processes, RFPs, tenders, and multi-layered approval environments across multiple countries.

His government engagement experience includes advising on bid strategy, partner selection, local ecosystem alignment, and stakeholder engagement across ministries, regulators, and public institutions. He understands the nuances of government decision-making, including compliance requirements, risk mitigation, and the importance of trust, credibility, and long-term commitment.

This experience allows him to advise organizations entering or expanding in government and B2G markets on how to structure their approach, avoid common pitfalls, and increase their probability of success in highly competitive and regulated environments.

Market Entry & Expansion (MEA & APAC)

A significant portion of Praveen’s career has been dedicated to helping organizations enter new markets and scale existing operations across MEA and APAC. He has supported market entry initiatives ranging from initial feasibility and strategy development to partner onboarding, early revenue traction, and long-term growth planning.

His experience includes identifying priority markets, assessing competitive landscapes, building channel and alliance ecosystems, and establishing local operating models that balance speed, compliance, and cost efficiency. He has worked with organizations expanding from single-country presence into multi-country regional operations, often in environments with varying regulatory, cultural, and commercial dynamics.

Praveen’s advisory perspective is grounded in real execution experience. He understands the challenges organizations face when expanding internationally, including misaligned expectations, underestimating complexity, and lack of local insight. His approach emphasizes structured planning, disciplined execution, and adaptability to local market realities.

Sales Leadership & Organizational Advisory

Beyond individual deal execution, Praveen has deep experience in building and leading sales organizations. This includes designing sales structures, defining roles and responsibilities, setting performance metrics, and coaching senior sales leaders. He has worked with leadership teams to improve sales discipline, forecasting accuracy, and cross-functional collaboration.

He has advised organizations on transforming underperforming sales teams, scaling successful teams, and aligning sales strategy with broader business objectives. His leadership experience spans both direct sales and partner-led models, giving him a balanced perspective on when and how to deploy each approach effectively.

This organizational experience enables Praveen to support founders and CXOs not just in defining strategy, but in ensuring that strategy is executable through the right people, processes, and leadership frameworks.

Strategic Advisory for Founders & CXOs

In addition to operational leadership roles, Praveen has increasingly served as a trusted advisor to founders, CEOs, and senior executives. In this capacity, he provides independent, objective perspectives on growth strategy, revenue risk, market expansion, and organizational readiness.

His advisory work often involves reviewing existing strategies, challenging assumptions, identifying blind spots, and helping leadership teams prioritize initiatives with the highest strategic impact. He is known for providing clear, pragmatic guidance grounded in experience rather than theory.

Praveen’s advisory style is collaborative and confidential, designed to support leadership decision-making without adding operational burden. He understands that senior leaders value clarity, speed, and relevance, and he structures his advisory engagements accordingly.

Cross-Functional & Multicultural Experience

Having worked across multiple geographies and cultures, Praveen brings a global mindset to his advisory work. He has collaborated with teams across Asia, the Middle East, Africa, Europe, and North America, navigating diverse business cultures, communication styles, and leadership expectations.

This cross-cultural experience enhances his ability to advise organizations operating in international environments, particularly those expanding into emerging markets where local context, relationship dynamics, and cultural sensitivity play a critical role in success.

Advisory Philosophy

Praveen’s professional philosophy is centered on clarity, accountability, and outcomes. He believes that effective advisory work must bridge the gap between strategy and execution, providing guidance that is actionable, relevant, and aligned with real-world constraints.

He does not position himself as a generic consultant or service provider. Instead, he operates as an independent advisor who partners with leadership teams to solve specific, high-impact challenges. His focus is on helping organizations make better decisions, reduce risk, and achieve sustainable growth.

Business Restructuring, Profitability & Product Strategy Advisory

In addition to growth and market expansion, Thulasidharan Praveen works closely with organizations to restructure their business models, operating structures, and go-to-market approaches with the objective of improving performance, profitability, and long-term sustainability. His advisory experience includes helping leadership teams identify structural inefficiencies, revenue leakages, and cost misalignments that limit growth and margin expansion.

Praveen supports organizations in redesigning business units, sales structures, and operating frameworks to better align with market demand, customer behavior, and strategic priorities. This includes rationalizing product portfolios, improving pricing discipline, and aligning sales incentives with profitable growth rather than top-line volume alone. His approach focuses on practical restructuring initiatives that can be implemented without disrupting core operations.

He also brings strong expertise in introducing new products and solutions to address unmet market needs and competitive gaps. This includes identifying market opportunities, defining product positioning, developing value propositions, and designing pricing strategies that balance competitiveness with profitability. Praveen advises on pricing models, discount structures, and commercial frameworks to ensure new offerings achieve market traction while supporting healthy margins.

Through this combination of restructuring, product strategy, and pricing advisory, Praveen helps organizations unlock growth opportunities, improve financial performance, and build more resilient and scalable business models.

Today: TP Advisory

Through TP Advisory, Praveen brings together decades of experience into a focused, independent advisory practice. TP Advisory is designed to support organizations that value senior-level insight, practical guidance, and strategic partnership.

Services are provided on an advisory and consulting basis, tailored to each client’s context, objectives, and operating environment. Engagements are selective and designed to deliver meaningful impact rather than generic recommendations.

TP Advisory works with technology providers, infrastructure companies, system integrators, and growth-focused organizations seeking to strengthen revenue performance, navigate complex sales environments, and expand confidently into new markets.